Based in Singapore, Strangely Familiar is a design and media collaborative that helps brands communicate their ideas with an all-rounded approach through design, photography and story telling.


Creative Direction / Branding

Illustrations / Infographic  

Editorial design / Website design   

Digital / Event Collaterals




Some of the partners we've worked with

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Programmes to

Mentor & Accelerate

EDM, Infographics, Posters

A series of posters and EDMs done for Unilever Foundry's programme outreach.

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Branding, Logo Design

A series of conceptual explorations for 'Everything Floral' whilst looking into future adaptations for other 'Everything' brands.

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Innovation Programme

Branding, Digital Collaterals

A concept design and digital collaterals for a pioneering programme in the MedTech scene.

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Open Innovation

Branding, Campaign Design

A branding exercise done for the PUB Open Innovation Platform, with a range of logos accompanied by key visual concepts.

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Mobility Challenge

Branding, Digital Collaterals

Using the key graphic to illustrate the typical journey of STB's tourism challenges.

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Rolls-Royce Blockchain

Innovation Challenge

Branding, Infographics, Website

A spectrum of design collaterals from branding, to designing infographics of datasets for participants.

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Alan & Guys Hair Salon

Rebranding Project

Rebranding, Brand Collaterals

A 3 month long rebranding exercise for a chain of hair salons.

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Marketing Collaterals

for SIM International

Posters, Icons

A series of print advertisements designed for SIM International Academy.

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Attractions Innovation


Illustration, Campaign Collaterals

An illustration to depict the journey of the challenges presented in STB's new innovation challenge.

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Year 2026 | Doing Singapore Differently

Editorial, Publication

A 100 page publication designed for Institute of Policy Studies covering their insights on how we can do things differently for the years ahead.

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Top 10 experiences

in Sentosa by W Hotel


An infographic featuring the top 10 attractions in Sentosa, commissioned by W Hotel

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YouTrip Marketing Collaterals

Brochure, Social Media

A range of digital and print collaterals from digital banners, social media collaterals, brochures, and more.


Doonya Website


Website Design & Building

An information site designed and built for Doonya, includes infographics, iconography and image sourcing.

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SG Enable

Caregiver Action Plan

Infographic, Layout, Illustration

An infographic showing three key themes and existing routes to caregiver support.

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Unilever Foundry

The Startup gram


Monthly newsletter designs about the most exciting and newest startups in different tech industries.

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Dell Augmented Hackathon

Branding, Digital Collaterals, Website

An experimentation exercise was done alongside with the Head of Innovation at Dell Technologies, resulting in an animated brand campaign.

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Mobility Challenge

Branding, Digital Collaterals, Website

Creating an illustrated key visual that depicts the three key themes in the caregiving journey. 

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Digital Asean Program

by GrowAsia

Branding, Infographics, Website

A branding exercise, paired with key visuals that symbolise the agriculture industry, completed with infographics.

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Innovation Challenge

Branding, Digital Collaterals, Website

A campaign illustration & set of digital collaterals designed for Ministry of National Development's super app.

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Smart Living


Campaign branding, News Adverts

Covered the full spectrum of illustrations, microsite creation, digital collaterals, goodie bags, to event day setups.

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Social Media Collaterals for TechinAsia

Infographics, Social Media

A series of illustrations and infographics prepared for SMU and TECHINASIA's social media accounts.

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Unilever Foundry

Rise of the bots

Digital Publication

A series of epubs done for Unilever Foundry focused on tech, covering chatbots, artificial intelligence, blockchain and more.

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AIG's Automation to Intelligence


A series of exploratory posters and infographics created for AIG.

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Private Art Collection

At The St Regis

Illustration, Infographics

A series of iterations resulting in an infographic presenting the top featured art collection in the St Regis Hotel.


Siam Kitchen

Concept Proposal

Deck Proposal, Layout

A concept proposal for a Thai restaurant prepared for JTC.

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Makeathon 2021

Branding, Digital Collaterals, Print

Pushing beyond the brand guidelines, Strangely Familiar helps A*STAR bring an innovative typographic take to its newest Makeathon.

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Mobility Challenge

Branding, Digital Collaterals, Website

Putting together a campaign branding for the Singapore Mobility Challenge by LTA, SBS, and SMRT.

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Learning Innovation Challenge

Branding, Digital Collaterals

Creating futuristic illustrations and digital collaterals for Civil Service College's new Learning Innovation Challenge.

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Branding, Digital Collaterals, Website

Covered the full spectrum of creating a mascot, microsite, digital collaterals, goodie bags, promotional and highlight reel to event day setups.

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Education for the Real World for SIM

Print Advertisements

A series of print ads designed for SIM International Academy.

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SkillsFuture Singapore


Branding, Digital Collaterals, Website

A campaign key visual to symbolise the future of learning.

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Hypha Branding


Branding, Brand Collaterals, Web

A month long branding exercise for an agriculture startup.

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Smart City Solution Suite for ST Engineering

Slide Deck Proposal

A series of illustrations and infographics to complement a deck proposal.

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Branding Exercise


A month long branding exercise designed for Cavanseety, an up and coming hair and makeup atelier.

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AVPN Marketing


Branding, Marketing Collaterals

A series of marketing collaterals designed for AVPN.

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Baby Photoshoot

An outdoor maternity shoot at Botanical Gardens, followed by an indoor photoshoot at home.

Coming Soon



Outdoor Photography

A photoshoot at Botanical Gardens post-rain with an excessive amount of leftover flowers.


Taiwan Trio

Travel photography

A series of travel photography taken in Kao Hsiung, Tai Chung, and Taipei.


Upma & Nithin

Maternity Photoshoot

An outdoor maternity shoot at Botanical Gardens, followed by an indoor photoshoot at home.

Coming Soon


In Nature

Makeover Photoshoot

An outdoor photoshoot for Canvaseety's models post-makeover.


Felix & Kurin

Hen's Night, Solemnisation 

A documentation of Kurin's Hen's night out, the day after, and the solemnisation itself.

Coming Soon


Dark Waters

Outdoor, Night Photography

An outdoor photoshoot at Sentosa.